While at Genesis Inc. I was involved in many Steelcase projects. The launch of a new textile line was one of my favorite and one that I was both the creative director and designer. I art directed all the photography with Nick Vedros of Vedros & Associates.
Winner of a Context One Competition Award
Another large project for me at Genesis Inc. was the launch of the Steelcase Leap® chair, working on the design and photo direction of the marketing brochure.